How to Pack and Use the MagPack 24-Can Backpack Soft Cooler
By BrüMate | Premium Insulated Tumblers, Drinkware, Coolers ... | Published: 2026-11-01
Category: How-to Guides
A step-by-step guide to loading, carrying, and getting the most from the MagPack 24-Can Backpack Soft Cooler on day trips, with tips to avoid common packing mistakes.
Quick answer
Load the MagPack 24-Can Backpack Soft Cooler by layering cold packs and drinks, then adjust the straps for a snug fit before you head out. Keep the load balanced and avoid overpacking so the leakproof seal works as intended.
Why the MagPack 24-Can works well for day trips
The MagPack 24-Can Backpack Soft Cooler is designed as a wearable cooler, so it frees your hands for other gear. Its soft-sided build and backpack straps make it a practical choice for hikes, beach days, or tailgates where you need to carry drinks without a rigid cooler.
Because it is a soft cooler, it will not hold ice as long as a hard cooler in extreme heat. Plan to use it for shorter outings or add extra cold packs if you will be outside all day.
What to check before you pack
Before loading, inspect the interior and zippers for debris or damage. A clean, dry interior helps the leakproof design perform correctly. Also confirm you have enough cold packs for your planned duration; the cooler does not include them, so factor that into your prep.
If you are packing cans, chill them beforehand. Starting with cold drinks reduces the load on your cold packs and keeps everything colder longer.
Step-by-step packing and setup
- Pre-chill the cooler and drinks: Place the empty cooler in a cool spot and refrigerate your cans for at least a few hours before packing. A common mistake is loading warm drinks, which melts ice faster and strains the insulation. Cold starts keep the interior colder longer.
- Add a base layer of cold packs: Lay cold packs flat across the bottom of the main compartment. This creates a cold floor that chills everything above it. Checkpoint: make sure the packs are not stacked too high, or they will reduce usable space for cans. A single even layer works better than a pile.
- Load cans upright and snug: Stand cans upright and pack them close together, filling gaps with smaller cold packs if needed. Avoid leaving large air pockets, which warm up quickly. Mistake to avoid: forcing cans in at an angle can damage the liner or make the zipper hard to close. Snug but not jammed is the goal.
- Top with a final cold pack: Place one more cold pack over the top layer of cans to create a cold lid. This helps maintain an even temperature throughout. Checkpoint: do not overfill to the point where the zipper strains; the leakproof seal relies on a clean, unobstructed closure. Leave a little headroom for the zipper to close smoothly.
- Seal and adjust the backpack straps: Close the zipper fully and listen for the seal. Then put the backpack on and adjust the shoulder and sternum straps so the load sits high and close to your back. A common mistake is carrying it too low, which makes it feel heavier and throws off balance. A snug, high fit reduces strain on longer walks.
- Plan your cold-pack refresh: For outings longer than a few hours, bring a spare set of cold packs in a separate bag or plan to refresh them from a cooler at your destination. Checkpoint: if you notice condensation or warming drinks, replace the cold packs promptly rather than waiting until the end of the trip. Swap cold packs early to keep the cold chain intact.
Product facts
- MagPack 24-Can Backpack Soft Cooler | Graphite: Leakproof soft cooler with IceShield technology to keep drinks ice cold. You can carry it without worrying about leaks, and the insulation helps maintain cold temperatures during your trip.

MagPack 24-Can Backpack Soft Cooler | Graphite
